The president of McDonald’s USA revealed that the fan-favorite Snack Wrap will be back next year — but isn’t giving a specific date just yet
General image of a McDonald’s sign in London . Photo:
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The Snack Wrap is coming back!
In a new interview with Good Morning America on Thursday, Dec. 5, president of McDonald’s USA Joe Erlinger confirmed that the once-discontinued menu favorite will be making a return in 2025. The announcement came after George Stephanopoulos asked Erlinger on air to “reveal the secret” of the next returning menu item.
“The Snack Wrap will be back in 2025,” Erlinger said. “This has a cult following. I get so many emails into my inbox about this product. It will be back in 2025.”
“It does [have a cult following]. It really does,” he added, before clarifying that he couldn’t reveal its “exact” return date for “competitive reasons.”
The McDonald’s chicken Snack Wrap in 2007.
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The original Snack Wrap — which consisted of chicken, lettuce and shredded cheese in a tortilla, with either ranch or honey mustard — was previously discontinued in 2016. The product first hit McDonald’s menus across the country in 2006.
This isn’t the first time McDonald’s revealed its intention to release another chicken wrap. While it didn’t announce a Snack Wrap return at the time, in a December 2023 news release, McDonald’s revealed the expansion of its McCrispy line and shared that it intended to “offer McCrispy in nearly all markets around the world by the end of 2025” — offering both “wraps and tenders” as well.
McDonald’s french fries in June 2024.
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McDonald’s latest menu update comes after the Centers for Disease Control and Prevention (CDC) declared that a deadly E. coli outbreak traced back to ingredients in its Quarter Pounders was over.
Back in October, the CDC announced that one person died and multiple were hospitalized, and that — along with the FDA, USDA FSIS and other health organizations — it was looking into McDonald’s locations across multiple states. At the time, McDonald’s chief supply chain officer, Cesar Piña, said the company was “taking swift and decisive action following” the outbreak. On Tuesday, Dec. 3, the investigation was listed on the CDC’s website as “closed” — with final numbers reaching 34 hospitalizations and the 1 death across 14 states.
Now, speaking with GMA, Erlinger shared that McDonald’s “let people down,” as the outbreak was linked to raw slivered onions used in the popular sandwich “in about 900 restaurants in Colorado and surrounding states.”
“I want to apologize to all of our customers who were harmed by this incident,” he said. “… We stopped using the supplier facility from which they came and we stopped sourcing onions from the farm. The CDC and FDA announcement earlier this week gave us the all-clear. The investigation is over, but the work’s not done at McDonald’s.”
Erlinger added that the company has “ongoing” work to do as it builds trust with customers and that food safety is McDonald’s “top priority.”
